If you’re looking to create YouTube Shorts that captivate viewers and keep them watching until the very end, @JennyHoyos, a YouTuber with 7.6 million followers, has a simple yet powerful 3-step formula to share.
Let’s break it down step by step so you can apply it to your own content.
Step 1: Shock
The first step is to grab your audience’s attention instantly with a primary visual shock factor. This could be an unexpected image, a surprising fact, or anything that makes someone stop scrolling and focus on your video. The shock doesn’t have to be extreme—it just needs to create intrigue and make viewers want to know more.
Step 2: Establish Expectations
Once you’ve hooked your audience, it’s important to set up clear expectations for what your content will deliver. This involves giving viewers a sense of the story or information they’re about to experience. Be concise and compelling—let them know what’s in it for them without overwhelming them with too much detail.
Step 3: “What’s the Ending?”
The final step is to spark curiosity by posing the question: “What’s the ending?” Your goal here is to create a sense of anticipation that keeps viewers engaged until the very last second. You can hint at the conclusion or outcome but leave enough mystery to make viewers feel they need to stay to find out.
Pro Tip: Balance the Details
While telling the full story is important, it’s equally crucial to hold back just enough information to maintain intrigue. Don’t give everything away too soon—let the suspense build.
Keep People Entertained
Above all, ensure your Short is entertaining from start to finish. Whether through humor, drama, or valuable insights, your content should always leave viewers feeling like their time was well spent.
Conclusion
By following Jenny Hoyos’ 3-step formula—Shock, Establish Expectations, and “What’s the Ending?”—you can create Shorts that grab attention, engage viewers, and boost retention. These simple steps can make a huge difference in the success of your content. Ready to take your Shorts to the next level? Start experimenting with these strategies today!
